Updated: Jul 17
SEO strategy is a meticulous plan to improve a website’s search engine rankings in order to apprehend more organic traffic. This plan should draw from foundational pillars, including technical SEO, content strategy, on-page SEO, and off-page SEO. SEO strategy is about providing extreme pertinence and value to searchers. Search Engine Optimization also ensures that searches related to your brand or products remain positive and reach to searchers at every stage of the customer journey. As a result, your company becomes a trusted resource for consumers no matter what their stage is in the purchase funnel.
The four pillars of SEO are:
1. Technical SEO: How efficiently your content can be crawled and indexed.
2. Content: Having the relevant answers to a possible question.
3. On-site SEO: Optimization of your content and HTML.