Updated: Jul 28, 2021
Search Engine Optimization (SEO) is a set of practices that improves website visibility and searchability on the search engine results pages (SERPs).Search Engine Optimization or SEO enhance digital marketing journey. Even though there are multiple ways to promote the business on the web, nothing comes close to the technique of SEO, as it is known to fetch high ROI when applied effectively. It is a method to optimize the website and maximize organic website traffic. SEO is a long term forte of a business and is one of the smartest investments.
In this Internet era, SEO is the word of mouth, popular form of marketing. SEO can help you in many ways in growth of business
It drives targeted, organic search traffic that is relevant to the industry
It helps in brand gain and higher visibility
It helps in converting people into customers/clients
It helps in revenue generation and online presence
It helps in generating traffic, sales, and leads without any advertising
It helps in growing business significantly in a competitive market
Organic search is the primary source of website traffic and business’s website performance, as well as a critical component of the buyer funnel. Having a well-developed website is only one part of the equation. The other part is to see whether it is structured the right way with high-quality content or not. The content in the site not only appeals to visitors but also to the search engine crawlers which helps in ranking the page. Improving web pages direct impact the growth of business in terms of leads and sales.
Search Engine Optimization builds trust and credibility. It is Google’s way of determining which sites deserve to rank high for each query entered into its search engine page. Building an online presence has become very crucial these days. Business website performance entirely depends on organic search. SEO helps in a conversion/engagement; it is a critical component of a buyer funnel.
There are two kinds of SEO: on-page SEO and off-page SEO. On-page SEO optimizes individual web-page to improve the rankings. This refers to site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites to impact your rankings within search engine results pages (SERPs). Link building is considered to be the main off-page tactic