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How can Search Engine Optimization be used to generate more traffic?

Updated: Oct 18, 2021


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to website .Google has a crawler that goes out and gathers information about all the content found on the Internet. The crawlers bring all those information back to the search engine to build an index.


Blog on a Regular Basis

Blogging can impact Search Engine Optimization. Google loves content which is relevant and fresh—especially when relevant keywords are included. However, content should always meet the needs of the audience by providing them with helpful and informative content. Blogging allows to establish the business as a thought leader, convert visitors into new leads, and provide new and interesting content for Google to index, which can improve the ranking of the website. For your blog to be truly successful the content should be SEO friendly and good keyword will be helpful in ranking up the website. Keywords should always be used according to buyer persona.


Start Guest Posting

Guest posting is a great way to increase traffic to the website, building brand, and win great links back to our own content on the website. The process of guest posting can be broken down like this:.

§ Craft Your Pitch: When we found a target blogs, it’s time to craft the pitch. The most important thing is to ensure that the topic of the post is relevant to the target blog’s audience and should be something they’ll be interested in.

§ Start Writing: Whenever pitch writing is started we should include links to the relevant content, as well as external links that are valuable to readers as well.


Focus on Improving Page Speed

Page speed is a measurement of the fastness of content loading on the page. The faster the page responds, more efficiently and better on-page user experience is experienced.

Report says:

40% of the users abandon the website that takes more than 3 seconds to load and 80% of visitors won’t return.

Google will lower website’s rank if it finds the users are spending less time on your site. The lower the website ranks, the less visibility it will get which will ultimately affect the organic traffic as it gets hard for users to find the site.

For improving Page Speed we must follow few of the following tips:

1. Enable browser caching for faster website loading on returning visits.

2. Reduce server response time up to 200ms.

3. Remove scripts that aren’t being used on the page. The image should be compressed under 100KB to use on the page.

4. Reduce the size of your HTML, CSS, JavaScript files under 150KB. You can use Textfixer, Gzip for this.

5. Check and improve your page loading speed and server response time for both mobile and desktop to make sure no visitor leaves your site because of sluggish speed.

6. Gtmetrix and Pingdom are one of the best tools you can use to test your page load-time and site speed and improve it with these steps.


Perform a Competitor Analysis

In Search Engine Optimization, competitor analysis is great tools. By observing competitor, we will be able to see exactly what we need to do to beat the competition. We should also use a bar to measure the success of our own content.

Your competition will provide a valuable insight and would be a great tool for research, but at the same time it is difficult to make sure that the content created is completely unique. Search engines like Google can actually find duplicate content—and if they find it on your website, your page ranking will go down.


Be Consistent with Content updation and Build Links Cleverly

If there is an easiest way that can boost organic traffic rapidly, it’s content updation. Link building is also one of the smart ways to boost organic traffic.

Reports say, 91% of the pages do not organic traffic since they don’t have back-links. When we add inbound or outbound links in our content, pages get more visibility.


Create and Optimize XML Sitemap

XML Sitemaps contains a list of all important pages available on one’s own website. We can say it is a kind of road-map of your website that helps Google understands our website structure.

Moreover, an XML sitemap also helps Google to identify the important pages of our website but sometime we create pages that are not linked with any other pages on our website. In this case, it gets hard for Google to find those pages .Since XML Sitemaps helps Google crawl our pages, an optimized sitemap can increase the visibility and rankings of our pages which will result in an increase in organic traffic.


Be Found on Google My Business (GMB)

Another indirect helper to make the rank better on search engines is Google My Business (GMB).Google My Business is a major ranking factor in local map searches. Listing your business on GMB will make it easy for local users to find the website , the more local map search, the more traffic will drive.


Correct external and internal website optimization

External optimization

It’s aimed to obtain links from third-party sites. External optimization is optimizing external content which involve the activities which enhance the reputation of the site on search engines.

Internal optimization

It helps to make the site more relevant to the queries carried out for the promotion. It consists of:

· List of Keywords

· Grouping of Keywords.

· We need to form and optimize meta tags: title and description, headings and subheadings, image tags

· Creation of robots.txt files and sitemap.xml (if it’s not generated automatically)

· Interlinking and other related work

It’s important to set the seal that meta tags and content are supplemented with relevant keywords but are not spammed.


Optimize for Higher Click through Ratio

Positioning on page optimization is only half of the organic search traffic battle. We have to convince the searchers to click on our result rather than a competitor’s page.

Optimizing for click-through rate (CTR) has several benefits. Firstly, it beguiles searchers away from competitor sites to our own site, increasing our organic traffic. Secondly, it will send positive signals to search engines. High CTR is one of the ways Google prioritizes search results.

It is important to identify which content on our site has a low CTR from results pages using the Google Search Console. Pages with low click-through-ratio but high performance (conversion and engagement) represent the best optimization opportunities.

Based on this priority list, we should make the meta titles more SEO-friendly which may include using target keywords earlier or making the title more engaging. Meta descriptions are one of the most influential factors in click-through ratio

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