Digital Marketing
Funnel

New Digital Marketing Funnel

​​

• Focuses on a non-linear experience

• Consists of up to 10 steps

• Thinks about the behaviors driving a user

Old Digital Marketing Funnel

​​

• Focuses on a linear experience

• Consists of four steps

• Thinks about universal user behaviors

Overall, the new digital marketing funnel focuses more on each user than the old one. While moving towards a non-linear journey poses more of a challenge to businesses, it allows your company to provide a better experience to your target market.

Your Social Media
Presence

Social media has not only changed the way we do business but it opens previously-closed doors. With over 3.7 billion active social media users worldwide, social media platforms provide a massive audience for your business to connect with your customers, increase brand awareness, and generate more leads.  Today’s buyers research the specific brand or product before making a purchase and your online presence is very important. However, they are looking for more than just having a website – they want to see your business active on social media platforms.

Authenticity and trust are very important to consumers, and being active on social media assures them your business is real and not a scam. Make sure you post several times a day.

Practical Branding
Strategies

A lot of businesses nowadays realize the importance of brand evolution. Those who have tried to do it themselves soon realize that most marketing resources do not bring the expected conversion. It is impossible to foresee all typical mistakes.

​

Therefore we underline the importance of a systematic approach to building a brand.

​

Brand strategy, communication strategy, and visual identity are the three main elements of effective, rational, and flexible brand evolution.

There is a joke that a good brand is like a woodpecker who always hits the same spot.